"If the customer or even the manifeste on the net sees your incentive as being a direct payoff for finishing a customer assessment, adverse implications can stick to. Break the hyperlink so that it's not noticed as a “quid professional quo” transaction between you and the client.”
Amongst his tips for breaking the hyperlink:
one. Special discounts on future purchases
2. “Appreciation” present cards
3. Monthly drawing-type contests
four. Donating to some result in
The quid-pro-quo still appears fairly obvious to me, but provided the fascination by my audience within the complete customer evaluations thing I thought it will be worth airing some other thoughts around the topic. Head over to Al’s blog to study the entire thing.
And speaking of quid-pro-quo, here’s what Yelp must say on the topic:
“It’s a slippery slope in between the customer who is so delighted by her knowledge that she requires it on herself to create a glowing assessment as well as the consumer who's “encouraged” to write a favorable evaluation in exchange for any particular low cost. And let’s be candid: most business owners are only gonna solicit reviews from their pleased shoppers, not the unhappy types. With time, these self-selected evaluations make intrinsic bias in the business listing - a bias that savvy buyers can smell from a mile away. Don’t be shocked, then, in case your solicited critiques get filtered by Yelp’s automated review filter.”
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